CZ-USA
graphic design – brand management – apparel graphics – photography
videography – motion graphics – social media – events
email marketing and campaigns – coding emails – web management
Located in Kansas City, KS, CZ-USA is an importer, manufacturer and distributor of pistols, rifles, shotguns and suppressors. The exclusive US importer of rifles and pistols from Česká zbrojovka a.s. Uherský Brod, (CZUB) of the Czech Republic, CZ-USA also designs and imports the CZ-USA Field Sports line of shotguns from Turkey.
At CZ-USA I was the one and only Video Production and Graphic Design Specialist for the brands, as well as the sub-brands such as CZ-USA Law Enforcement and Military, and CZ-USA Field Sports. I was first hired as the Video Production Specialist and soon after took on more roles as the Graphic Designer, Company Photographer, and Brand Manager as my talents and passion couldn’t just stay in one category alone. From marketing campaigns to new product launches, I designed and coded emails, created marketing campaigns, organized photoshoots, took over all of the Webstore and website product imagery, project managed the website developers, kept our brand guide and logo type manual up-to-date, oversaw all branding before going into production, designed apparel graphics, and produced, filmed, wrote, edited, and published safety, educational, lifestyle, and promotional videos to keep the customer base and audience knowledgeable about the product lines.
I worked in the Marketing Department creating and executing all creative assets for both CZ-USA and Dan Wesson Firearms.
• email marketing, custom coded emails, and email data analytics for marketing team oversight
• website management and UX/UI design for cz-usa.com and danwessonfirearms.com first iterations
• show booth design and creative materials
• oversaw all branded material for consistency across our company; brand management
• managed the brand guide and logo type manual for company consistency
• campaign marketing and management for Dan Wesson Firearms; The Craftsman Journal
• managed content and filmed segments for GunDog TV® on the Outdoor Channel (today known as American Bird Hunter®)
• designed t-shirt and apparel graphics
• lifestyle and product photography for the catalog, websites, e-commerce Webstore and social media
• created social media content
• planned and managed photoshoots
• videographer and animator
• produced, filmed, wrote, edited, and published safety, educational, lifestyle, and promotional videos
• managed the Youtube Channel and back-up video platform
CZ-USA Brand Guide
Product Imagery
CZ P-10 Family Brochure for CZ-USA Law Enforcement and Military
Check out more of my video work here:
CZ-USA Youtube
CZ-USA:
Instagram
Facebook
Youtube
CZ-USA Field Sports:
Instagram
Facebook
More Coded Email Examples:
CZ Scorpion Bullpup Kit
CZ Bren 2 Ms Carbine